FI Navigator Partners with Bombora to Integrate Intent Data for Enhanced B2Bank Targeting

Atlanta, GA – FI Navigator, the banking vertical’s data analytics leader, today announced a new partnership with Bombora, the leading provider of B2B Intent data. This collaboration combines Bombora’s Company Surge® Intent signals with FI Navigator’s comprehensive financial institution intelligence—enabling vendors and advisors to identify, understand, and engage their best bank and credit union prospects with unprecedented precision.

Through this integration, FI Navigator clients can now layer Bombora’s real-time intent insights over the platform’s deep institutional data to better align go-to-market strategies with actual buyer behavior across the banking ecosystem.

Key benefits of the Bombora partnership include:

● Better Timing – Identify financial institutions actively researching relevant solutions, enhancing outreach precision.

● Better Prospecting – Combine intent signals with FI Navigator’s data on institution performance, strategy, and deployed technologies to uncover high-probability opportunities.

● Better Sales Engagement – Reach the right accounts and personnel with the right message at the right time—transforming relationships from vendor to trusted advisor.

“We are enthused about the partnership with Bombora and the abundant data synergies,” said Steve Cotton, CEO & founder of FI Navigator. “It adds an important component to FI Navigator’s ability to precisely pinpoint financial institution prospects for our banking vertical vendor and advisor client base. Surging FI research activity identification adds an element of heat to prospect identification.”

The partnership underscores Bombora’s commitment to making its proprietary Intent data deployable wherever B2B teams work—flowing seamlessly into the platforms and workflows that power their go-to-market strategies.

For more information about FI Navigator’s partnership with Bombora, please visit https://hubs.ly/Q03RR2ls0.

About FI Navigator

FI Navigator delivers the data analytics platform guiding performance enhancement and strategy development for the U.S. banking vertical’s vendors, advisors, and financial institutions. Whether transforming a vendor’s B2Bank go-to-market strategy or pinpointing a financial institution’s top opportunities, FI Navigator’s platform excels due to proprietary data and innovative analytics.