Business Intelligence Veteran Mark Nelson Joins FI Navigator Management Team

ATLANTA – FI Navigator Corporation (www.fi-navigator.com), a web-based bank data and analytics platform for the banking vertical, announced industry veteran Mark Nelson’s addition to their management team as executive vice president of financial institution sales. Nelson has a proven ability to leverage his financial institution experience, earned as the CFO of a regional financial institution, to communicate the strategic importance of business intelligence solutions to financial institution executives. 

“I’m excited about the opportunity to help financial institutions generate positive results from the comprehensive and consultative performance assessments available in FI Navigator’s FIN Advisor solution.  With a focused approach that accurately pinpoints where performance opportunities exist, FIN Advisor will give our financial institution clients a competitive edge,” said Mark Nelson.

Before joining FI Navigator, Nelson was a senior sales director with SNL Financial for three years with responsibility for the SNLBanker business intelligence solution.  SNL Financial was subsequently acquired by S&P Global.

Prior to his time at SNL Financial, Nelson was a regional sales manager with Banker’s Dashboard, a fintech start-up that experienced tremendous growth during his ten years with the company.  Banker’s Dashboard was ultimately acquired by Deluxe Corporation.  Nelson also served for eight years as the senior vice president and CFO of The Bankers Bank, a regional correspondent bank.

“Mark’s unique background in the banking industry allows him to credibly engage financial institutions as a trusted advisor”, said Steve Cotton, CEO and founder of FI Navigator. “His resonance with the C-suite and proven performance in sales of banking vertical data and analytics make him an ideal fit for FI Navigator. We feel fortunate to add his considerable skillset to our management team.”

About FI Navigator
FI Navigator delivers the data analytics platform guiding performance enhancement and strategy development for the U.S. banking vertical’s vendors, advisors and financial institutions. Whether transforming a vendor’s B2Bank go-to-market strategy or pinpointing a financial  institution’s top opportunities, FI Navigator’s platform excels due to proprietary data and innovative analytics.